66% of young women don’t check their boobs regularly.
And 50% don’t know how to.

So we made a range of bras with breast cancer charity Coppafeel to make sure they do.

The bras were sold (and sold out) by Europe’s biggest fashion retailer.

The patterns on the bras showed people how and where to check.

The washing label served as another reminder, detailing exactly which symptoms to look for.